Running out of cans

This last year of lockdown has brought with it many side effects one of which is the shortage of cans.

The closure of pubs and restaurants has thrown the doors of supermarkets wide open to the benefit of big food companies who have seen an exponential increase in the sale of canned drinks, energy drinks and alcohol.

As a result, large groups (Pepsi, Coca Cola, Anheuser-Bush, Molson Coors) have taken over much of the market at the expense of smaller independents.

To partly make up for the lack of cans, we will be using Guerrilla cans with the “old graphics” that we have not used since “CRAK the Rules”.

From now on, and while supplies last, we will be using these cans for the packaging of After Sauna, Smoked After Sauna and Amber After Sauna.

The economic manager of the Brewers Associations of America was also interviewed on this subject, and his words make it clear that this long lockdown has widened the gap between large groups and small independent producers even further:

“In times of shortages, there are no antitrust violations and, therefore, larger customers are favoured”. 

The considerations of the Brewers Association: +info