COMPLETELY INDEPENDENT!!!! FROM ONE YEAR...

Twelve months ago, at 12 o’clock on 22 February, we announced to everyone CRAK’s hardest, riskiest and most important decision: to become completely independent.

A year later, we can say that it has not gone as we expected. In fact, we don’t know how it went at all.
For reasons we all know by now, 2020 was a kind of year zero, and taking stock is practically impossible, if not misleading.

We have lived through 2020 as a blank sheet of paper on which to rewrite our history. A history that, when this terrible period finally comes to an end, we do not want to throw away.

We can say that creating a short supply chain has given us the opportunity to offer increasingly fresh beers and to guarantee the cold chain right up to the drink.

All this has also been made possible thanks to our new online shop dedicated to the best pubs and private individuals (shop.crakbrewery.com), but having an online shop is not simply selling online! It means having the privilege of a direct relationship with those who love and drink our beers, with the bars and pubs who fight with us to ensure the best possible beers, who transmit and share our philosophy by giving us real and immediate opinions and suggestions on what customers expect from us.

22.02.2020 is a date we will never forget.
In these twelve months we have had the opportunity to talk and exchange views with – almost – all of you who have drunk our beers. This is the greatest result we could have achieved, it’s the part of this rewritten history that we don’t want to throw away but want to cultivate.

By fighting everything is possible.

Thank you

CRAK

our announcement of 22 Feb 2020